As a company, we aim to provide affordable, reliable, useful devices and products that change the existing norms in independent video and audio production. We have attempted to make available ideas and tools, previously unavailable to many, at a reasonable price. Our standards of quality, originality, variety and low cost will be unmatched in the market.

A glance through our two sites, Embrace Video and Oomagamma, will offer you some idea as to the exciting and innovative developments that we are involved in. Perhaps because we are working professionals, and because we have approached manufacturing in this time and era, we are finding methods and solutions previously unconsidered in this field.

We have existed in an unofficial form from 2005, and formally from 2008 onwards. As technicians, our beginnings were primarily to create devices and tools to assist our personal work in the fields of audio and video recording. With successful experiments and our desires morphing in wider directions, we decided to increase our scale of production. Through great diligence and execution we’ve refined our devices to standards that find comparison with the best companies in the world.

As an endeavour, our companies have taken on a scale quite unimagined, at least by us. I am extremely proud of our enterprise and effort. In over 4 years of sales we’ve not had one item returned or heard a negative review from a customer. We are completely committed to providing the most reliable and highest quality products achievable. Great care is given to each unit we manufacture. We intend to faithfully serve the fraternity of filmmakers, artists and technicians, of whom we are a part.

Further we're extremely grateful for the encouragement and feedback we’ve received from co-workers in the audio-video field from all over the world, whose ideas have shaped design and given us an impetus time and again. I’d also like to thank my mother, for her unquestioning support and faith in getting us started.

Nakul Sood
Individuality | Vitality | Truth | Love